By JOHN KOZIOL
Staff Writer
LACONIA — The results of the first Greater
Laconia-Weirs Beach Chamber of Commerce survey on Bike
Week are in and while only 15 percent of members
responded, they strongly supported the event.
The chamber released the information on Tuesday
afternoon via fax and e-mail and prefaced by noting
that but 68 of the chamber’s 447 members took the time
to return the surveys which went out in the chamber’s
August newsletter.
To the question of should Bike Week be shortened
from its current nine days, 29.41 percent of
responders said they agreed; 66.18 disagreed and 4.41
percent were undecided.
More than two-thirds of responders — 69.21 percent
— agreed that Bike Week provides "a positive residual
economic benefit" to his or her business; 29.41
percent disagreed and 1.47 percent were undecided.
Slightly less than two-thirds, or 64.71 percent of
responders, agreed that Bike Week benefits their
business while 30.88 percent disagreed and 4.41
percent were undecided.
As to whether Bike Week did not benefit the
responder’s business, 27.94 percent agreed; 67.65
percent disagreed; and 4.41 percent were undecided.
Nearly a quarter of responders, 23.53 percent, said
Bike Week harms their business; but 73.53 percent said
it does not; and 2.94 percent were undecided.
Responders split on the question of should changes
be made to continue Bike Week, as is, but in a way
that would "make the event more beneficial" to the
responder’s business as 35.29 percent said they
agreed; 32.35 percent disagreed; and 32.35 were
undecided.
The chamber should support Bike Week said 82.35
percent of responders and it should also be involved
in a committee to work on the future of Bike Week said
80.88 percent of responders.
"I think the response was low. I would have
preferred more than 15 or 16 percent response," said
Chamber Executive Director Theresa Pinto, "but I think
out of the responses we did get, it was a good
diversity of our membership. We had a broad base of
businesses responding."
Among the responders were manufacturers, retailers,
restaurants, inns and hotels and professional services
providers.
The survey accomplished its goal of trying to find
out how chamber members felt about Bike Week, which,
Pinto summed up, is that "basically, businesses in
this area recognized the economic benefit they are
receiving from Motorcycle Week."
It is up to the chamber’s Board of Directors to
determine whether the organization will take any
action in response to the survey results, said Pinto.
The survey also asked responders to write
suggestions on how to improve Bike Week.
Pinto said several responders wrote that Bike Week
could change "a little to benefit their business
more," but she did not elaborate, while one person was
interested in bringing more Bike Week activities to
downtown and another suggested an evening reception
during the event which would be attended by various
local businesses.
The chamber will post the survey results and the
written suggestion on its Internet site at
www.laconia-weirs.org. Responders will not be
identified.
Pinto defended the integrity of the survey.
"It was an honest attempt" to gauge members’
feelings on Bike Week, she said. "If people could see
who responded and the comments we received back, our
intent and purpose has been met."
The survey, and how to interpret it, will likely
become cannon fodder in the ongoing discussion over
Bike Week.
Bike Week 2002 was marred by several controversies
that have made some residents as well as city and
county lawmakers rethink their support for it.
The Finance Committee of the Laconia City Council
is slated on Sept. 9 to consider the request of the
Belknap County Economic Development Council for
$10,000 to do a cost/benefit analysis of Bike Week.
Also, Mayor Mark Fraser has asked each of the six
councilors to submit written opinions of what a
municipal Bike Week committee should look like.